Today’s post is a little bit of a new page in my story. It’s not often that I have the opportunity to share my design and branding work with you! Perhaps you didn’t even know I am a seasoned art director and graphic designer. It’s like the Peter Parker to my Spiderman. During my ad agency days, I designed print collateral and brand identifications, and even through the last few years, have continued to partner with small and large businesses to give a visual “voice” to their brand. You have very likely seen or encountered my design work over the years and never known it (especially if you’re a Manhattan-ite). 🙂
In my book, being commissioned as a designer is another layer of my work as a visual storyteller — whether that’s creating the perfect album from your session or a custom holiday card — or in this case, creating a new identification for your business. So imagine my excitement when Laura, one of my colleagues, contacted me and entrusted me with her vision and desire for a new identification. I’m going to let Laura take over and tell the story:
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“I designed my old logo myself about 8 or 9 years ago. I was just starting up my photography business and wanted to make it official, so I created a logo. It wasn’t too bad, and worked for me for several years. However, back then I hadn’t really found myself as a photographer. I was doing weddings, seniors, families, babies, headshots, and even some commercial work…basically whatever someone would pay me for, I would do. Over the past couple of years I’ve refined my style and narrowed my focus to specialize in maternity, birth and newborn photography, and as that process happened, it became clear that my old logo was not only outdated, but it didn’t really reflect who I was as a photographer or as a business anymore. I needed a new identity that truly represented New Creation Photography.
I’ve also learned through the years that it is best for myself and for my business to use my strengths, and allow others to help me in areas where I have weakness. Since design is not one of my strengths, it was a simple decision to ask Cathy if she was interested in working with me to help me rebrand and create a new logo for New Creation. It was one of the best decisions I’ve made for my business! I didn’t have any specific ideas about what I wanted. In fact, I didn’t even know for sure if I wanted to just tweak and update my old logo or start with something fresh and new. It was almost embarrassing to go to Cathy with no real solid ideas on what I wanted, but she made the process so simple!
We started with creating an inspiration board to get a feel for my style. From there, she presented me with completely unique ideas for the logo as well as variations of my old logo. As soon as I saw them, I knew that my biggest problem was going to be narrowing them down. After giving Cathy my feedback, we discussed the possibilities, and before I knew it, I had a new round of logo ideas in front of me. From there we refined some of the details until we got to my new logo, which I love! (Cathy’s note: I do too!!)
Cathy was so encouraging the whole way through, even when I was asking (what I thought were) stupid questions and making requests to change some teeny-tiny detail which some other designers might have scoffed at. She always accommodated my requests, and replied in a cheerful, positive tone, ready to take on the next challenge from me. It really was a pleasure to work with Cathy throughout this process, and I’m so glad I chose to work with her. I am in love with my new look, and I can’t thank Cathy enough!!
A HUGE transformation, don’t you think? 🙂 The butterfly in her logo so beautifully represents new life, which is perfect for her gorgeous style of photographing babies and new families. It feels light and airy and fresh, and it’s a lovely first impression to her brand. Here’s some other ways she’s using her new photography logo, as a watermark and in her packaging:
I’m excited to share more of this side of my work with you in the coming months — and there are some transformations I think you’ll love seeing! If you’re (or know someone who is) in the market to freshen up your business’ brand, I’d love to talk with you! Connect with me on the Contact page to learn more.